Social Media Marketing

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To truly make the most out of social media marketing and increase its chances of success, you need a solid social media strategy.

At Kirkwood Kreativ, we will come up with a game plan that lays out your social media goals, the tactics we will use to achieve those goals and the metrics we will utilize to track and measure performance. For an effective social media strategy, we will need to assess the following components: 

• Audience Research: Before we post anything, we should have a strong understanding of your particular target audience. Answering questions such as, what platforms are currently used, what type of content is preferred, and who else might customers or clients follow.
• Brand Identity: It is important to determine how you’d like to position your brand when posting on social media and interacting with your followers. 
• Content Strategy: We will create a content strategy that describes how we’ll use content to grow your brand and attract your audience on social media platforms. 
• Analytics: Social media analytics is a process where we collect and analyze data from your social media platforms so we can measure performance and determine how to improve our strategy. Without it, we won’t know whether or not what we’re doing is working.
• Ongoing Activity: Along with most types of marketing, social media marketing is not a one-time deal. We’ll need to post, engage with followers and optimize profiles on a regular basis.

 Keep in mind that in addition to your social media strategy, you also need a professional business website. This way, those who discover your business via social media can go to your website to learn more about what you offer. 

If you don’t already have a site, we can help with that too!!