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Online Reputation Management (ORM) is the process of monitoring and influencing a positive online presence for your brand.
A typical ORM strategy may include review management, social media marketing, public relations, search engine optimization and customer service tactics.
ORM and SEO are different. Online reputation management (ORM) is the effort to influence what and how people think of a brand or person when viewed online. ORM uses Search Engine Optimization (SEO) to accomplish its goals
Your online reputation can directly impact your
bottom line, customer trust, talent acquisition, and crisis management.
It could be the difference between your business success or failure.
In a crowded marketplace where businesses compete on trust and loyalty rather than simply on sales, the way potential customers feel about your business has never been more important. By actively managing and safeguarding your online reputation, you can position yourself or your brand for long-term success in the digital world.
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