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About
Services
  • Branding and Design
  • Website Design
  • Online Reputation Mgmt.
  • Social Media Marketing
Home
About
Services
  • Branding and Design
  • Website Design
  • Online Reputation Mgmt.
  • Social Media Marketing
More
  • Home
  • About
  • Services
    • Branding and Design
    • Website Design
    • Online Reputation Mgmt.
    • Social Media Marketing
  • Home
  • About
  • Services
    • Branding and Design
    • Website Design
    • Online Reputation Mgmt.
    • Social Media Marketing

Branding and Design

Branding and Design

What is Branding?

 Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. 

Design Concepts

Brand Design

The process of crafting a brand’s visual identity by creating a unified system of design elements like logos, colors, typography, illustration, and photography. 

Elements of Branding

Four Elements of Branding

A strong brand requires a strong brand identity, brand image, brand culture, and brand personality.

Are branding and design the same things?

 While branding and design can mend together, they are still very much their own separate concepts. Design is one of the tools that play an integral role in your branding.


Building a brand is like building a house. Just as you need both architects and contractors to build a house, you will need both brand architecture and design to make sure that all the pieces of your brand are cohesive and work harmoniously together in both the design for branding and branding in general. 

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BRAND COMPONENTS

Brand Identity

Brand identity is how you want your brand to be perceived. You are going to want to identify your mission,  establish your unique value, create a visual identity, and begin increasing brand recognition. 

Brand Image

Your brand identity is how you want your brand to be perceived, while your brand image is how your brand is actually perceived. In order to build and maintain a positive brand image you may want to spread your message via public relations and establish a social presence with quality content. 

Brand Culture

Brand culture refers to your company’s core values and how you set an example for those values. You should begin by defining exactly what your values are and how your company will live out those values. 

Brand Personality

Developing a brand personality is vital to connecting with your audience on an emotional level and for making your brand relatable. Learn who your audience is and be sure to engage with them, being consistent in tone! 

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