Branding and Design

---

Brand identity is how you want your brand to be perceived. You are going to want to identify your mission,  establish your unique value, create a visual identity, and begin increasing brand recognition. 

Your brand identity is how you want your brand to be perceived, while your brand image is how your brand is actually perceived. In order to build and maintain a positive brand image you may want to spread your message via public relations and establish a social presence with quality content. 

Brand culture refers to your company’s core values and how you set an example for those values. You should begin by defining exactly what your values are and how your company will live out those values. 

Developing a brand personality is vital to connecting with your audience on an emotional level and for making your brand relatable. Learn who your audience is and be sure to engage with them, being consistent in tone!